The Stretch Target Calculatorâ„¢
BFCM Strategic Planning Tool
1. Current Business Metrics
Current Weekly Revenue BAU (Business as Usual)
BAU MER (Marketing Expense Ratio)
Your current marketing spend as % of revenue
Weeks Revenue Multiple (During Sale)
Industry standard: 8x weekly revenue during BFCM
Current Projected BFCM Revenue
2. Your Stretch Target
Ideal BFCM Revenue Target
Required Revenue Multiple
3. Your Options Are:
OPTION
A
A
Work harder during the sale to get a
10
Difficult
Revenue
Ad Spend
OPTION
B
B
By October, scale Business As Usual by
25%
50%
Weekly Rev
Daily Ad Spend
MER
Current BAU
$25,000
$1,071
30%
Required BAU (By October)
$31,250
$1,607
36%
💡 Strategic Insight: Option A requires achieving a 10x multiple (25% harder than normal). Option B requires growing your business 25% before BFCM with 50% more ad spend.
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